Candies from the 50's, 60's, 70's
|One of my favorite cereals, when I was a kid was Kellogg's Rice Krispies,
along with Tony the Tiger's Frosted Flakes. These two cereals bring back
wonderful memories of my childhood.
I did a little research and thought I would pass some of the information
along to you.
I am a collector of stuff and was ecstatic to find my absolute favorite
childhood commercial. This is soooo cute!
Angel or Devil?
Beef Dinners and Steaks.
Breads, Muffins, and Rolls.
Carry In Dishes
Chicken, Poultry Dishes
Cobbler & Crisp Recipes
Dips and Party Mix Recipes
Fish, Shrimps, & other
Gravy - Gravies
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Soups and Chowders
Vintage Recipe Books.
Frankly I loved all the Kellogg's Cereal Brands during the 50's and
60's. You could just be a kid then, no worries, no pressure, and no
Cereal's come with little prizes, fun cut outs on the back, contest to
enter, hero's to worship, and no one, I mean, no one cared about the
sugar content. Yea, for the sugar!
These took me back to my mom's Rice Krispy Treats. She use to
bake these crunchy sweet gooey squares made with Kellogg's Rice
I thought my mom was a genius for inventing this candy like
Much to my surprise, when I was researching the history of the Rice
Krispy Treat, I discovered it was Malitta Jensen and Mildred Day, were
the inventors of Rice Krispy Treats and not my mom! How Twisted Is
Here is how it happened:
Kellogg's had created Rice Crispy cereal in 1928 and it was fine as far
as cereals go, but in 1939, when Mildred and her friend Malitta needed
an idea to help their Campfire Girls raise money, they put their heads
together and a new delicious food was invented. It was Rice Crispy
Most inventions are built on what has come before and this new treat
was no different.
There was a book, called It's fun to Cook, by Lucy Mary Maltby.
Written in 1938, on page 220, a recipe called "Puffed Wheat Squares"
was written. The ingredient list included butter, sugar, molasses,
puffed wheats, and vinegar. There is a photo of the Puffed Wheat
Square that looks amazingly like Rice Crispy Treats. It is on page
219, if you care to look.
Even farther back in 1916 a domestic science cooking notebook from
New York City included a recipe for Puffed Rice Brittle using about the
It just goes to show using imagination, a little ingenuity, and a need
to make a buck will take you a long way from where you started. It
made Mildred Day somewhat famous! You're reading about her here,
I know, I'll use my imagination and spin a tall tale here - In the
summer of 1939, in or around the town of Battle Creek, Michigan,
Mildred Day and Malitta Jensen sipped their evening coffee in Malitta's
kitchen. Sitting at the red Formica and chrome kitchen table, wearing
their best 1930's Blondie Bumstead dresses, they discussed the
upcoming Campfire Girls troop's annual bake sale .
|I have a box of Campfire
Marshmallows on top a
shelf in the kitchen.
|This photo hangs in my
kitchen. It brings back
great memories of happy
time. The whole family
sitting around the kitchen
table, eating breakfast.
Rice Krispies was my
|My Rice Crispy post card. My
mom bought the post card
when we visited Battle Creek,
Michigan on a vacation. I can't
remember if it was the late 50's
or 60's. I remember the food.
|This was either one of
mine or my sister's lunch
box. I recently found it
out in the old house. I
love a good treasure hunt!
My favorite Rice Krispies, black and white commercial, ran a
whopping 59 seconds. Click the pointy play thingy above.
Now I am not the finest story teller around and if you are looking for facts,
you need to follow the above links.
Trivia - First recipe for Rice Krispies Treats appeared on a 1941 cereal box.
Trivia - In 1940 Kellogg's trademarked the name Rice Krispies Treats
Trivia - Rice Krispies Treats were homemade until January 15, 1995
Trivia - Follow this link for a great history of the Rice Krispies Treats
Trivia - Mildred Day graduated Iowa State University in 1928
Trivia - That same year, February 29, 1928, Kellogg's started producing
Rice Krispies Cereal
But I have to say,
Kelloggs really caring
about their employees
is important. Not
many companies will
do that. Kelloggs is
one of my favorite
Just then, Mildred's eyes spied a box of Campfire Marshmallows
(Campfire Marshmallows came in boxes during the 1940's and would
have been a staple of a Campfire Girls) on the kitchen counter and a
light bulb went off in her head.
It would be a great gimmick at the bake sale.
Campfire Marshmallows combined with the town's leading employer's
product. It was a sure fire hit.
What if, she said, what if we use my companies Rice Krispies and the
Campfire Marshmallows. Yea, used rice crispies and marshmallows
together sort of like Smores, without the chocolate and graham
So, right then and there, they melted some marshmallows, added
some butter, then stirred in rice crispies and developed their
packaging. They used a common 1940's candymaking trick. They lined
a brownie pan with wax paper, the 1940's version of Teflon, poured
the mixture in and let it cool, removing the paper, then cut in perfect
squares. Wrapped in Saran Wrap, tied with a little ribbon, they were
ready to blow the competition out of the water.
And that is how the Rice Crispy Treat were invented................. in my
Wrestling with this dilemma, Malitta noted they would certainly need
something different this year. Not the same old chocolate chip cookies
everyone else would be offering. No, they needed real money this year.
Holding her coffee cup in both hands and letting the coffee's aroma tickle
her nose, Mildred remarked how grand it would be if they could somehow
use her company's products. Just about everyone in town was loyal to
the Kellogg company and would do everything to support it's sales.
After all, during the 1930's, Kellogg didn't lay off a single employee,
investing money in people instead and sales only increased as a result
and during the 1940's, when other companies fell by the wayside,
Kellogg's supplies K-rations for the boys overseas. Those boys were
back now and loyal to the company. Sure, the town would buy snacks
made with her companies products.
Malitta said she had an old recipe for Puffed Rice Brittle, but didn't like the
sticky molasses used or the vinegar, they would need something else.
I was checking my recipe site today and
noticed searchers looking for a history
of Rice Krispy Treats.
Memories of my childhood came flooding
Snap, Crackle and Pop were among my
favorite commercial buddies in the
1950's. Snap, Crackle and Pop sang
their jingle with energy and jazz.
Commercials during the 1950's were
much longer then today's.
I loved Snap the Baker, Pop the Soldier,
and Crackle the Band Leader. I
remember dancing around like a crazy
fool during that commercial jingle..
|Ah, the good old days and the
I want to go home...don't you?