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One of my favorite cereals, when I was a kid was Kellogg's Rice Krispies, along with Tony the Tiger's Frosted Flakes.  These two cereals bring back wonderful memories of my childhood.  I did a little research and thought I would pass some of the information along to you.  I am a collector of stuff and was ecstatic to find my absolute favorite childhood commercial.  This is soooo cute!

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My favorite Rice Krispies, black and white commercial, ran a whopping 59 seconds.  Click the pointy play thingy above.

I was checking my recipe site today and noticed searchers looking for a history of Rice Krispy Treats.  Memories of my childhood came flooding back. Snap, Crackle and Pop were among my favorite commercial buddies in the 1950's.  Snap, Crackle and Pop sang their jingle with energy and jazz.    Commercials during the 1950's were much longer then today's.  I loved Snap the Baker, Pop the Soldier, and Crackle the Band Leader.  I remember dancing around like a crazy fool during that commercial jingle..

Ah, the good old days and the memories. I want to go home...don't you?

Frankly I loved all the Kellogg's Cereal Brands during the 50's and 60's.  You could just be a kid then, no worries, no pressure, and no problems. Cereal's come with little prizes, fun cut outs on the back, contest to enter, hero's to worship, and no one, I mean, no one cared about the sugar content.  Yea, for the sugar! These took me back to my mom's Rice Krispy Treats.  She use to bake these crunchy sweet gooey squares made with Kellogg's Rice Crispy Treats. I thought my mom was a genius for inventing this candy like concoction.  Much to my surprise, when I was researching the history of the Rice Krispy Treat, I discovered it was Malitta Jensen and Mildred Day, were the inventors of Rice Krispy Treats and not my mom!  How Twisted Is That! Here is how it happened: Kellogg's had created Rice Crispy cereal in 1928 and it was fine as far as cereals go, but in 1939, when Mildred and her friend Malitta needed an idea to help their Campfire Girls raise money, they put their heads together and a new delicious food was invented.  It was Rice Crispy Treats!  Most inventions are built on what has come before and this new  treat was no different. There was a book, called It's fun to Cook, by Lucy Mary Maltby.  Written in 1938, on page 220, a recipe called "Puffed Wheat Squares" was written.  The ingredient list included butter, sugar, molasses, puffed wheats, and vinegar.  There is a photo of the Puffed Wheat Square that looks amazingly like Rice Crispy Treats.  It is on page 219, if you care to look. Even farther back in 1916 a domestic science cooking notebook from New York City included a recipe for Puffed Rice Brittle using about the same ingredients. It just goes to show using imagination, a little ingenuity, and a need to make a buck will take you a long way from where you started.  It made Mildred Day somewhat famous!  You're reading about her here, aren't you?  I know, I'll use my imagination and spin a tall tale here - In the summer of 1939, in or around the town of Battle Creek, Michigan, Mildred Day and Malitta Jensen sipped their evening coffee in Malitta's kitchen. Sitting at the red Formica and chrome kitchen table, wearing their best 1930's Blondie Bumstead dresses, they discussed the upcoming Campfire Girls troop's annual bake sale .

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Wrestling with this dilemma, Malitta noted they would certainly need something different this year.  Not the same old chocolate chip cookies everyone else would be offering.  No, they needed real money this year. Holding her coffee cup in both hands and letting the coffee's aroma tickle her nose, Mildred remarked how grand it would be if they could somehow use her company's products.  Just about everyone in town was loyal to the Kellogg company and would do everything to support it's sales.  After all, during the 1930's, Kellogg didn't lay off a single employee, investing money in people instead and sales only increased as a result and during the 1940's, when other companies fell by the wayside, Kellogg's supplies K-rations for the boys overseas. Those boys were back now and loyal to the company.  Sure, the town would buy snacks made with her companies products. Malitta said she had an old recipe for Puffed Rice Brittle, but didn't like the sticky molasses used or the vinegar, they would need something else.

Just then, Mildred's eyes spied a box of Campfire Marshmallows (Campfire Marshmallows came in boxes during the 1940's and would have been a staple of a Campfire Girls) on the kitchen counter and a light bulb went off in her head. It would be a great gimmick at the bake sale.  Campfire Marshmallows combined with the town's leading employer's product.  It was a sure fire hit. What if, she said, what if we use my companies Rice Krispies and the Campfire Marshmallows.  Yea, used rice crispies and marshmallows together sort of like Smores, without the chocolate and graham crackers.  So, right then and there, they melted some marshmallows, added some butter, then stirred in rice crispies and developed their packaging.  They used a common 1940's candymaking trick.  They lined a brownie pan with wax paper, the 1940's version of Teflon, poured the mixture in and let it cool, removing the paper,  then cut in perfect squares.  Wrapped in Saran Wrap, tied with a little ribbon, they were ready to blow the competition out of the water. And that is how the Rice Crispy Treat were invented................. in my imagination.

I have a box of Campfire Marshmallows on top a shelf in the kitchen.

This photo hangs in my kitchen.  It brings back great memories of happy time.  The whole family sitting around the kitchen table, eating breakfast.  Rice Krispies was my favorite.

A little bit of trivia for you.  - A 1940's Girl Scout Book has a recipe for "Some Mores".

But I have to say, Kelloggs really caring about their employees is important.  Not many companies will do that.  Kelloggs is one of my favorite companies.

Now I am not the finest story teller around and if you are looking for facts, you need to follow the above links. Trivia - First recipe for Rice Krispies Treats appeared on a 1941 cereal box. Trivia - In 1940 Kellogg's trademarked the name Rice Krispies Treats Trivia - Rice Krispies Treats were homemade until January 15, 1995 Trivia - Follow this link for a great history of the Rice Krispies Treats Trivia - Mildred Day graduated Iowa State University in 1928 Trivia -  That same year, February 29, 1928, Kellogg's started producing Rice Krispies Cereal

This was either one of mine or my sister's lunch box.  I recently found it out in the old house. I love a good treasure hunt! Cool Beans!

My Rice Crispy post card.  My mom bought the post card when we visited Battle Creek, Michigan on a vacation.  I can't remember if it was the late 50's or 60's.  I remember the food.

Candies from the 50's, 60's, 70's and 80's.

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